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Technologies > Advertising Networks > Yandex.Direct > Reports Overview > Market Report

Yandex.Direct Market Report

Get all the information about Yandex.Direct in an extensive report.

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advertising networks reports

How well do you know your market? Find out who your most promising prospects are, and how they look like. Discover in which parts of the market your competition thrives.

Our technology market report is a detailed monthly report on the usage of Yandex.Direct as advertising network on websites. The report comes via email as a PDF file and has over 120 pages covering this information:

  • Advertising Networks Industry Reports
    • Usage and Market Share Report
      How popular is each of the advertising networks? Shows percentages of usage and market shares for all 92 advertising networks that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
    • Historical Trend Report
      How did the popularity of the advertising networks change over time? Shows tables and diagrams of monthly trends of usage and market shares for all advertising networks since January 2011.
    • Growth Rate Report
      Which are the fastest growing advertising networks? Shows the current growth rates in the usage of all advertising networks both in absolute figures and percentages in the last month and in the last year.
    • New Site Usage Report
      How popular is each of the advertising networks among new sites? Shows percentages of usage and market shares for all advertising networks among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
    • Top Site Usage Report
      Which advertising networks are primarily used by high traffic sites? Shows for each advertising network the share of top sites among all the sites that use that specific advertising network.
  • Yandex.Direct Reports
    • Historical Trend Report
      How did the popularity of Yandex.Direct change from month to month? Shows tables and diagrams of monthly trends of usage and market shares for Yandex.Direct since August 2018.
    • Change Report
      Which percentage of sites switched from another advertising network to Yandex.Direct and vice versa? Shows the percentages of websites that recently changed between Yandex.Direct and other advertising networks. It also shows examples of sites that made a change.
    • Ranking Breakdown Report
      Is the popularity of Yandex.Direct higher among high traffic sites? Shows usage and market shares of Yandex.Direct broken down by popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of Yandex.Direct among all advertising networks in these ranges and the most popular competing technology.
    • Market Position Report
      Where in the market diagram lies Yandex.Direct? Shows the market position of Yandex.Direct in terms of popularity and usage by high traffic sites, compared to the most popular advertising networks.
    • Multiple Advertising Networks Usage Report
      How frequently are other advertising networks used together with Yandex.Direct, and which ones? Shows statistics on the usage of Yandex.Direct together with other advertising networks (if any). We identify here usage on the same site, not necessarily on the same page.
    • Cross-Technologies Breakdown and Segmentation Reports
      In which markets is Yandex.Direct particularily strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares of Yandex.Direct on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of Yandex.Direct among all advertising networks for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains among all the sites that use Yandex.Direct.

      These detailed reports are available not only for top level domains, but also for the usage of Yandex.Direct broken down by

      • Content Management Systems
      • Server-side Programming Languages
      • Client-side Programming Languages
      • JavaScript Libraries
      • Markup Languages
      • Character Encodings
      • Image File Formats
      • Site Elements
      • Structured Data Formats
      • SSL Certificate Authorities
      • Social Widgets
      • JavaScript Content Delivery Networks
      • Traffic Analysis Tools
      • Tag Managers
      • Web Servers
      • Operating Systems
      • Web Hosting Providers
      • Reverse Proxy Services
      • Top Level Domains
      • Server Locations
      • Content Languages
    • Geographical Distribution Report
      How popular is Yandex.Direct in each country? Shows a colored world map indicating the usage percentage of Yandex.Direct by country.
    • List of the 300 most popular sites using Yandex.Direct including their usage of other advertising networks (if any).
    • List of up to 300 popular sites that started using Yandex.Direct in the last month (if there are that many sites in a month), including the advertising networks they were using before (if any).
    • List of up to 300 popular sites that discontinued using Yandex.Direct in the last month (if there are that many sites in a month), including the advertising networks they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

1. About this Survey 3
2. Quick Summary 5
3. Advertising Networks, Industry Overviews 6
3.1. Usage Overview 6
3.2. Historical Trends 9
3.3. Growth Rates 23
3.4. New Site Usage 26
3.5. Top Site Usage 28
4. Yandex.Direct, Technology Market Reports 31
4.1. Historical Trends 31
4.2. Changes 34
4.3. Ranking Breakdown 35
4.4. Market Position 36
4.5. Multiple Advertising Networks Usage 37
4.6. Breakdown and Segmentation Reports 41
4.6.1. Content Management Systems 41
4.6.2. Server-side Programming Languages 49
4.6.3. Client-side Programming Languages 51
4.6.4. JavaScript Libraries 53
4.6.5. Markup Languages 55
4.6.6. Character Encodings 57
4.6.7. Image File Formats 59
4.6.8. Site Elements 61
4.6.9. Structured Data Formats 64
4.6.10. SSL Certificate Authorities 66
4.6.11. Social Widgets 68
4.6.12. JavaScript Content Delivery Networks 70
4.6.13. Traffic Analysis Tools 72
4.6.14. Tag Managers 76
4.6.15. Web Servers 78
4.6.16. Operating Systems 80
4.6.17. Web Hosting Providers 82
4.6.18. Reverse Proxy Services 92
4.6.19. Top Level Domains 94
4.6.20. Server Locations 103
4.6.21. Content Languages 107
4.7. Geographical Distribution 109
4.8. Popular Sites using Yandex.Direct 110
4.9. Sites using Yandex.Direct only recently 116
4.10. Sites that recently stopped using Yandex.Direct 122


Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.


If you want to order this report, please proceed to the order form.

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