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Technologies > Traffic Analysis Tools > Technology usage comparison

Comparison of the usage of Google Analytics vs. Adobe Analytics vs. IBM Digital Analytics for websites

Request an extensive market report of specific traffic analysis tools.

Learn more

This report shows the usage statistics of Google Analytics vs. Adobe Analytics vs. IBM Digital Analytics as traffic analysis tool on the web. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

Usage and market share

This diagram shows the percentages of websites using the selected technologies.

How to read the diagram:
Google Analytics is used by 52.8% of all the websites, that is a traffic analysis tool market share of 83.2%.

Google Analytics  Xexclude from comparison
52.8%
83.2%
Adobe Analytics  Xexclude from comparison
0.2%
0.3%
IBM Digital Analytics  Xexclude from comparison
less than 0.1%
less than 0.1%
W3Techs.com, 12 December 2017
absolute usage percentage
market share
Percentages of websites using various traffic analysis tools

Usage broken down by ranking

This diagram shows the percentages of websites using the selected technologies broken down by ranking.

How to read the diagram:
Google Analytics is used by 83.2% of all the websites whose traffic analysis tool we know.
Google Analytics is used by 81.5% of all the websites whose traffic analysis tool we know and that rank in the top 1,000,000.

  
Google Analytics
83.2%
81.5%
76.7%
72.9%
66.9%
  
Adobe Analytics
0.3%
0.7%
1.8%
3.6%
8.1%
  
IBM Digital Analytics
0.0%
0.0%
0.0%
0.1%
0.0%
  
W3Techs.com, 12 December 2017
Overall
top 1,000,000
top 100,000
top 10,000
top 1,000
Percentages of websites using the selected traffic analysis tools broken down by ranking

Historical trend

This diagram shows the historical trend in the percentage of websites using the selected technologies.
Our dedicated trend survey shows more traffic analysis tools usage and market share trends.Historical trends in the usage of the selected technologies

Market position

This diagram shows the market position of the selected technologies in terms of popularity and traffic compared to the most popular traffic analysis tools.
Our dedicated market survey shows more traffic analysis tools market data.

Market position of the selected technologies

More details

You can find complete breakdown reports of traffic analysis tools in our traffic analysis tools market reports.


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