Usage of Meta Pixel broken down by server locations

Detailed statistics in our extensive Meta Pixel market report.

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This diagram shows the percentages of websites using Meta Pixel broken down by server locations. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Meta Pixel is used by 16.7% of all the websites whose traffic analysis tool we know.
Meta Pixel is used by 17.9% of all the websites whose traffic analysis tool we know and that use United States as server location.

Overall

16.7%

United States

17.9%

Germany

15.6%

Japan

3.4%

W3Techs.com, 9 August 2025

Percentages of websites using Meta Pixel broken down by server locations

More detailed statistics

You can find ranking, usage and market share data for Meta Pixel within all 228 server locations in our Meta Pixel market report.

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Technology Brief
Meta Pixel
Category: Traffic Analysis Tools
Meta Pixel (formerly Facebook Pixel) is an analytics tool to track actions on websites.
Website: developers.facebook.com/...

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