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WordPress is an open source blog publishing and content management system, based on PHP and MySQL.

PHP is a scripting language for creating websites.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Nginx (pronounced as "engine X") is a lightweight open source web server developed by Igor Sysoev.

CloudLinux is a Linux distribution that meets the specific needs of web hosting providers.

HostPress is a German provider of managed WordPress hosting.

United Domains is a German domain registrar and web hosting provider owned by United Internet.

Microsoft is a multinational technology company headquartered in USA, also offering email services.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

HubSpot Marketing Analytics is a web analytics tool by HubSpot.

Visual Website Optimizer (VWO) is a website visitor behavior analysis tool.

Microsoft UET (Universal Event Tracking) records what visitors do on a website after they click on an ad.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Matomo Tag Manager is an open source, self-hosted tag management system.

The WhatsApp share button allows users to share content with their WhatsApp contacts.

Facebook Social Plugins provide a way for Facebook users to share web pages with their friends.

A Twitter/X Button allows a Twitter user to post a tweet from the visited site.

LinkedIn Share Buttons enable visitors to to share website content with their LinkedIn network.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Brotli is a lossless compression algorithm developed by Google.

A weak ETag is an HTTP header field for validation of cached web pages, that indicates a semantically equivalent page in the cache.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

Gzip (GNU zip) is a file compression algorithm.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Microdata is a specification to integrate metadata within existing content on web pages.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

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