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Optimizely Content Cloud CMS (formerly EPiServer CMS) is a content management system based on .NET.

Microsoft's Active Server Pages technology on the .NET framework.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

ASP.NET Ajax is a JavaScript library based on ASP.NET, developed by Microsoft.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Cloudflare Server is a web server developed by Cloudflare.

The Internet Information Services (IIS) are a set of Internet-based services for Windows, developed by Microsoft.

Windows is an operating system produced by Microsoft.

Optimizely provides hosted web content management and digital commerce platforms.

Microsoft is a multinational technology company headquartered in USA.

Optimizely provides hosted web content management and digital commerce platforms.

Microsoft is a multinational technology company headquartered in USA.

Cloudflare provides a content delivery network.

Microsoft is a multinational technology company headquartered in USA, also offering email services.

Sectigo (formerly Comodo CA) is a US-based SSL certificate authority.

An SSL certificate authority that is not recognized by major browsers, resulting in an error message when loading a page.

The jQuery CDN hosts copies of the jQuery library, provided by MaxCDN.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Siteimprove is a web governance software, that includes a web analytics module.

Meta Pixel (formerly Facebook Pixel) is an analytics tool to track actions on websites.

The LinkedIn Insight Tag helps to optimize LinkedIn campaigns.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

A Twitter/X Button allows a Twitter user to post a tweet from the visited site.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Secure cookies are used only via an encrypted connections, which may increase security.

Gzip (GNU zip) is a file compression algorithm.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

HTML5 is the fifth revision of the HTML standard.

Strict version of XHTML.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

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