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Shopify is a hosted online store building service.

Unbounce is a landing page generator.

Microsoft's Active Server Pages technology on the .NET framework.

Ruby is a general-purpose object-oriented language originally developed by Yukihiro "Matz" Matsumoto in Japan.

Python is a general-purpose scripting language.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

The Internet Information Services (IIS) are a set of Internet-based services for Windows, developed by Microsoft.

Cloudflare Server is a web server developed by Cloudflare.

Windows is an operating system produced by Microsoft.

Shopify is a hosted online store building service.

Microsoft is a multinational technology company headquartered in USA.

Unbounce is a hosted landing page creation platform.

Microsoft is a multinational technology company headquartered in USA.

Cloudflare provides a content delivery network.

Microsoft is a multinational technology company headquartered in USA, offering internet services.

Microsoft is a multinational technology company headquartered in USA, also offering email services.

DigiCert is an SSL certificate authority. This includes Verizon, whose Enterprise SSL Business has been acquired by DigiCert.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

GlobalSign is an IT security service provider, also operating as SSL certificate authority.

Google Hosted Libraries (formerly called Google Libraries API) is a content distribution network for the most popular, open-source JavaScript libraries, provided by Google.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

CrazyEgg is a website visitor and click tracking service.

Chartbeat is a real-time web analytics tool by Betaworks.

Gemius offers website traffic and audience measurement services.

Meta Pixel (formerly Facebook Pixel) is an analytics tool to track actions on websites.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

Persistent cookies with an expiration time between 1 day and 1 month.

Persistent cookies with an expiration time between 1 month and 1 year.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Gzip (GNU zip) is a file compression algorithm.

Brotli is a lossless compression algorithm developed by Google.

A strong ETag is an HTTP header field for validation of cached web pages, that indicates a byte-for-byte identical page in the cache.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

Secure cookies are used only via an encrypted connections, which may increase security.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Microdata is a specification to integrate metadata within existing content on web pages.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

HTML5 is the fifth revision of the HTML standard.

Strict version of XHTML.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

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