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WordPress is an open source blog publishing and content management system, based on PHP and MySQL.

WooCommerce is an open source e-commerce platform based on WordPress.

HubSpot offers a hosted content management system as part of its marketing and sales software.

PHP is a scripting language for creating websites.

Java is a general-purpose language originally developed by Sun Microsystems.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Underscore is a JavaScript library that provides functional programming support.

Nginx (pronounced as "engine X") is a lightweight open source web server developed by Igor Sysoev.

Cloudflare Server is a web server developed by Cloudflare.

HubSpot offers business software, including a hosted content management system.

Akamai is a content delivery network. This includes the former brands Instart Logic and StackPath.

Cloudflare provides a content delivery network.

Proofpoint provides email protection and other IT security services.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

GlobalSign is an IT security service provider, also operating as SSL certificate authority.

DigiCert is an SSL certificate authority. This includes Verizon, whose Enterprise SSL Business has been acquired by DigiCert.

Chartbeat is a real-time web analytics tool by Betaworks.

HubSpot Marketing Analytics is a web analytics tool by HubSpot.

AT Internet provides a range of web traffic analysis tools, including AnalyzerNX and XiTi.

Meta Pixel (formerly Facebook Pixel) is an analytics tool to track actions on websites.

The Pinterest Tag tracks website visitors after seeing a Pinterest ad.

The Google Advertising network consists of AdSense, DoubleClick and other services.

Equativ (formerly Smart AdServer) is an advertising networks for ads served on the web, mobile and tablets.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

The Pinterest Pin-It button allows website visitors to pin images onto Pinterest.

A Twitter/X Button allows a Twitter user to post a tweet from the visited site.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

Persistent cookies with an expiration time of more than 10 years.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Gzip (GNU zip) is a file compression algorithm.

Brotli is a lossless compression algorithm developed by Google.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

WebP is an image format that provides lossless and lossy compression, developed by Google.

TIFF (Tagged Image File Format) is a file format for storing images, either uncompressed or with a lossless compression, developed by Adobe.

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