Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Google Analytics

Advertising Network

The Google Advertising network consists of AdSense, DoubleClick and other services.

Google Ads

Tag Manager

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Google Tag Manager

Site Elements

External Cascading Style Sheets define style rules in a separate CSS file.

External CSS

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Inline CSS

Gzip (GNU zip) is a file compression algorithm.

Gzip Compression

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

IPv6

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

HTTP Strict Transport Security

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

Default protocol https

Markup Language

HTML5 is the fifth revision of the HTML standard.

HTML5

Character Encoding

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

UTF-8

Image File Formats

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

PNG

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

JPEG

Scalable Vector Graphics (SVG) is an XML-based vector image format.

KPN brand