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WordPress is an open source blog publishing and content management system, based on PHP and MySQL.

VTEX provides a hosted e-commerce platform. This includes the former UniteU brand.

PHP is a scripting language for creating websites.

Microsoft's Active Server Pages technology on the .NET framework.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

Adobe Flash (by Adobe Systems, formerly Shockwave Flash and Macromedia Flash and now part of Adobe Animate CC) is a multimedia platform for adding animation and interactivity to web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

The Apache HTTP Server is an open source web server by the Apache Software Foundation.

Amazon is a US-based e-commerce and cloud computing provider.

VTEX provides a hosted e-commerce platform. This includes the former UniteU brand.

Amazon is a US-based e-commerce and cloud computing provider.

Amazon CloudFront is a content delivery web service by Amazon.

Amazon is a US-based e-commerce and cloud computing provider.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

WordPress Jetpack Stats is a visitor tracking plugin for the WordPress publishing platform.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Hotjar is a website analytics and feedback application.

Microsoft UET (Universal Event Tracking) records what visitors do on a website after they click on an ad.

The Google Advertising network consists of AdSense, DoubleClick and other services.

Facebook Social Plugins provide a way for Facebook users to share web pages with their friends.

A Twitter Button allows a Twitter user to post a tweet from the visited site.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Gzip (GNU zip) is a file compression algorithm.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

A strong ETag is an HTTP header field for validation of cached web pages, that indicates a byte-for-byte identical page in the cache.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter Cards enable automatic attachment of photos, videos and media elements to Tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Microdata is a specification to integrate metadata within existing content on web pages.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

WebP is an image format that provides lossless and lossy compression, developed by Google.

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