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WordPress is an open source blog publishing and content management system, based on PHP and MySQL.

HubSpot offers a hosted content management system as part of its marketing and sales software.

PHP is a scripting language for creating websites.

Java is a general-purpose language originally developed by Sun Microsystems.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Popper is an open source JavaScript library for tooltips and popovers.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

HubSpot offers business software, including a hosted content management system.

Cloudflare provides a content delivery network.

Cloudflare provides DNS servers and other web services.

Gmail is the email service provided by Google.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

The CDNJS is a content distribution network, hosting a large number of JavaScript libraries, provided by CloudFlare.

Google Hosted Libraries (formerly called Google Libraries API) is a content distribution network for the most popular, open-source JavaScript libraries, provided by Google.

jsDelivr is a service for hosting JavaScript files.

unpkg is a JavaScript content delivery network for libraries that use the npm package manager.

The jQuery CDN hosts copies of the jQuery library, provided by MaxCDN.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Meta Pixel (formerly Facebook Pixel) is an analytics tool to track actions on websites.

HubSpot Marketing Analytics is a web analytics tool by HubSpot.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

The WhatsApp share button allows users to share content with their WhatsApp contacts.

Facebook Social Plugins provide a way for Facebook users to share web pages with their friends.

A Twitter/X Button allows a Twitter user to post a tweet from the visited site.

LinkedIn Share Buttons enable visitors to to share website content with their LinkedIn network.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time between 1 month and 1 year.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Gzip (GNU zip) is a file compression algorithm.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

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