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Adobe Experience Manager is a multi-channel content management system.

Shopify is a hosted online store building service.

Java is a general-purpose language originally developed by Sun Microsystems.

Microsoft's Active Server Pages technology on the .NET framework.

Ruby is a general-purpose object-oriented language originally developed by Yukihiro "Matz" Matsumoto in Japan.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Mustache.js is a JavaScript implementation of the mustache template engine.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Cloudflare Server is a web server developed by Cloudflare.

Shopify is a hosted online store building service.

Salesforce is a US-based provider of cloud-based software. This includes the former Demandware brand.

Salesforce is a US-based provider of cloud-based software. This includes the former Demandware brand.

Akamai provides a content delivery network. This includes the former brands Instart Logic and StackPath.

Cloudflare provides a content delivery network.

Microsoft is a multinational technology company headquartered in USA, also offering email services.

DigiCert is an SSL certificate authority. This includes Verizon, whose Enterprise SSL Business has been acquired by DigiCert.

GlobalSign is an IT security service provider, also operating as SSL certificate authority.

The CDNJS is a content distribution network, hosting a large number of JavaScript libraries, provided by CloudFlare.

Google Hosted Libraries (formerly called Google Libraries API) is a content distribution network for the most popular, open-source JavaScript libraries, provided by Google.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

New Relic is a web application performance management tool.

Adobe Analytics is a web site traffic analysis service formerly called Omniture. Its products include SiteCatalyst, WebSideStory and Hitbox.

Monetate enables website owners to get insights into visitor's behavior.

Meta Pixel (formerly Facebook Pixel) is an analytics tool to track actions on websites.

Twitter/X conversion tracking tracks the actions of website visitors coming from Twitter ads.

The Google Advertising network consists of AdSense, DoubleClick and other services.

Microsoft Advertising is an advertising platform by Microsoft. This includes the former brands Xandr, AppNexus, Aquantive and others.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Adobe DTM (Dynamic Tag Management) is a tag management system by Adobe, part of Abode Analytics. This includes Satellite, previously owned by Search Discovery, and Adobe TagManager.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Persistent cookies with an expiration time of up to 1 day.

Persistent cookies with an expiration time between 1 month and 1 year.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Gzip (GNU zip) is a file compression algorithm.

Brotli is a lossless compression algorithm developed by Google.

Deflate is a data compression algorithm.

A strong ETag is an HTTP header field for validation of cached web pages, that indicates a byte-for-byte identical page in the cache.

A weak ETag is an HTTP header field for validation of cached web pages, that indicates a semantically equivalent page in the cache.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

Persistent cookies with an expiration time of more than 10 years.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

Microdata is a specification to integrate metadata within existing content on web pages.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

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