Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Google Analytics

Advertising Network

The Google Advertising network consists of AdSense, DoubleClick and other services.

Google Ads

Tag Manager

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Google Tag Manager

Structured Data Formats

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Open Graph

Twitter Cards enable automatic attachment of photos, videos and media elements to Tweets.

Twitter Cards

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

JSON-LD

Microdata is a specification to integrate metadata within existing content on web pages.

Microdata

Markup Language

HTML5 is the fifth revision of the HTML standard.

HTML5

Character Encoding

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

UTF-8

Image File Formats

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

PNG

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

JPEG

Scalable Vector Graphics (SVG) is an XML-based vector image format.

SVG

WebP is an image format that provides lossless and lossy compression, developed by Google.

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