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Facebook Market Report

How well do you know your market? Find out who your most promising prospects are, and how they look like. Discover in which parts of the market your competition thrives.

Our technology market report is a detailed monthly report on the usage of Facebook as social widget on websites. The report comes via email as a PDF file and has over 110 pages covering this information:

• Social Widgets Industry Reports
  • Usage and Market Share Report
    How popular is each of the social widgets? Shows percentages of usage and market shares for all social widgets that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
  • Historical Trend Report
    How did the popularity of the social widgets change over time? Shows tables and diagrams of monthly trends of usage and market shares for all social widgets since January 2012.
  • Growth Rate Report
    Which are the fastest growing social widgets? Shows the current growth rates in the usage of all social widgets both in absolute figures and percentages in the last month and in the last year.
  • Top Site Usage Report
    Which social widgets are primarily used by high traffic sites? Shows for each social widget the share of top sites amongst all the sites that use that specific social widget.
• Facebook Reports
  • Historical Trend Report
    How did the popularity of Facebook change from month to month? Shows tables and diagrams of monthly trends of usage and market shares for Facebook since July 2011.
  • Change Report
    Which percentage of sites switched from another social widget to Facebook and vice versa? Shows the percentages of websites that recently changed between Facebook and other social widgets. It also shows examples of sites that made a change.
  • Ranking Breakdown Report
    Is the popularity of Facebook higher amongst high traffic sites? Shows usage and market shares of Facebook broken down by popularity ranges of the Alexa ranking, that is amongst the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of Facebook amongst all social widgets in these ranges and the most popular competing technology.
  • Market Position Report
    Where in the market diagram lies Facebook? Shows the market position of Facebook in terms of popularity and usage by high traffic sites, compared to the most popular social widgets.
  • Multiple Social Widgets Usage Report
    How frequently are other social widgets used together with Facebook, and which ones? Shows statistics on the usage of Facebook together with other social widgets (if any). We identify here usage on the same site, not necessarily on the same page.

  • Cross-Technologies Breakdown and Segmentation Reports
    In which markets is Facebook particularily strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares of Facebook on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of Facebook amongst all social widgets for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains amongst all the sites that use Facebook.

    These detailed reports are available not only for top level domains, but also for the usage of Facebook broken down by

    • Content Management Systems
    • Server-side Programming Languages
    • Client-side Programming Languages
    • JavaScript Libraries
    • Markup Languages
    • Character Encodings
    • Image File Formats
    • Site Elements
    • SSL Certificate Authorities
    • Web Servers
    • Operating Systems
    • JavaScript Content Delivery Networks
    • Traffic Analysis Tools
    • Advertising Networks
    • Top Level Domains
    • Content Languages
  • Geographical Distribution Report
    How popular is Facebook in each country? Shows a colored world map indicating the usage percentage of Facebook by country.
  • List of the 300 most popular sites using Facebook including their usage of other social widgets (if any).
  • List of up to 300 popular sites that started using Facebook in the last month (if there are that many sites in a month), including the social widgets they were using before (if any).
  • List of up to 300 popular sites that discontinued using Facebook in the last month (if there are that many sites in a month), including the social widgets they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

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Licence

Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.

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