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Adtech Market Report

How well do you know your market? Find out who your most promising prospects are, and how they look like. Discover in which parts of the market your competition thrives.

Our technology market report is a detailed monthly report on the usage of Adtech as advertising network on websites. The report comes via email as a PDF file and has over 80 pages covering this information:

• Advertising Networks Industry Reports
  • Usage and Market Share Report
    How popular is each of the advertising networks? Shows percentages of usage and market shares for all advertising networks that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
  • Historical Trend Report
    How did the popularity of the advertising networks change over time? Shows tables and diagrams of monthly trends of usage and market shares for all advertising networks since January 2011.
  • Growth Rate Report
    Which are the fastest growing advertising networks? Shows the current growth rates in the usage of all advertising networks both in absolute figures and percentages in the last month and in the last year.
  • Top Site Usage Report
    Which advertising networks are primarily used by high traffic sites? Shows for each advertising network the share of top sites amongst all the sites that use that specific advertising network.
• Adtech Reports
  • Historical Trend Report
    How did the popularity of Adtech change from month to month? Shows tables and diagrams of monthly trends of usage and market shares for Adtech since September 2011.
  • Change Report
    Which percentage of sites switched from another advertising network to Adtech and vice versa? Shows the percentages of websites that recently changed between Adtech and other advertising networks. It also shows examples of sites that made a change.
  • Ranking Breakdown Report
    Is the popularity of Adtech higher amongst high traffic sites? Shows usage and market shares of Adtech broken down by popularity ranges of the Alexa ranking, that is amongst the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of Adtech amongst all advertising networks in these ranges and the most popular competing technology.
  • Market Position Report
    Where in the market diagram lies Adtech? Shows the market position of Adtech in terms of popularity and usage by high traffic sites, compared to the most popular advertising networks.
  • Multiple Advertising Networks Usage Report
    How frequently are other advertising networks used together with Adtech, and which ones? Shows statistics on the usage of Adtech together with other advertising networks (if any). We identify here usage on the same site, not necessarily on the same page.

  • Cross-Technologies Breakdown and Segmentation Reports
    In which markets is Adtech particularily strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares of Adtech on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of Adtech amongst all advertising networks for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains amongst all the sites that use Adtech.

    These detailed reports are available not only for top level domains, but also for the usage of Adtech broken down by

    • Content Management Systems
    • Server-side Programming Languages
    • Client-side Programming Languages
    • JavaScript Libraries
    • Markup Languages
    • Character Encodings
    • Image File Formats
    • Site Elements
    • SSL Certificate Authorities
    • Social Widgets
    • Web Servers
    • Operating Systems
    • JavaScript Content Delivery Networks
    • Traffic Analysis Tools
    • Top Level Domains
    • Content Languages
  • Geographical Distribution Report
    How popular is Adtech in each country? Shows a colored world map indicating the usage percentage of Adtech by country.
  • List of the 300 most popular sites using Adtech including their usage of other advertising networks (if any).
  • List of up to 130 popular sites that started using Adtech in the last month (if there are that many sites in a month), including the advertising networks they were using before (if any).
  • List of up to 140 popular sites that discontinued using Adtech in the last month (if there are that many sites in a month), including the advertising networks they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

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Licence

Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.

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