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Technologies > Image File Formats > Market Position

Image file formats market position report

This diagram shows the market positions in terms of popularity and traffic of the 5 most popular image file formats. See technologies overview for further explanations on the methodologies used in the surveys.

How to read the diagram:
A technology in the lower right-hand side corner is used by many sites, but mostly by sites with average traffic rank. A technology in the upper left-hand side corner is used by fewer sites, but mostly by sites with high traffic. The best position would be the upper right-hand side corner.

Market Position Report







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Technology Brief
Image File Formats
Image file format are different ways to store images on a computer, for instance on a web server.




Latest related posting  read all
The PNG image file format is now more popular than GIF
31 January 2013

The PNG image file format has been created in 1995 as a response to some patent issues around the then-prevailing GIF format. PNG has gained popularity ever since, and it is now used on more websites than GIF.

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