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Usage of Google Analytics broken down by advertising networks

This diagram shows the percentages of websites using Google Analytics broken down by advertising networks. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Analytics is used by 80.3% of all the websites whose traffic analysis tool we know.
Google Analytics is used by 85.4% of all the websites whose traffic analysis tool we know and that use Google AdSense as advertising network.

More details

You can find ranking, usage and market share data for Google Analytics within all advertising networks in our Google Analytics market report and in our advertising networks market report.

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